L’Effet Québec
Québec’s leading digital creativity ecosystem comes to MUTEK.JP 2025 with an official delegation. Come and meet them!
Québec’s visionary digital-creativity ecosystem gave rise to the very first edition of MUTEK Montréal in 2000, and it’s only grown bolder since. As global leaders in multiple sectors within the field of digital creativity, including interactive installations, virtual, augmented and mixed reality, immersive films and exhibitions, architectural mapping, and AI entertainment, Québec-based companies, creators, and artists are renowned for their creativity, innovation, storytelling abilities, willingness to embrace risk, and agility.
L’Effet Québec is the Export Expertise Cluster that endows companies in Québec and elsewhere with shared and sustainable tools to facilitate discovery and networking among the industry’s various players, sectors of activity, and markets.
Québec Professional Delegation MUTEK.JP 2025
This year, L’Effet Québec—led by Xn Québec in collaboration with MUTEK Montréal, SODEC, the Canada Media Fund (CMF), the Québec Government Office in Tokyo, and MUTEK.JP—brings together a delegation of Québec studios, artists, and cultural institutions to celebrate the festival’s 10th anniversary edition.
Through three sessions at the MUTEK.JP Pro Conference, they will showcase the forefront of Québec’s digital creativity: concise talks and presentations where participants share their projects, expertise, and opportunities for international partnerships and co-creation.
Visit L’Effet Québec website here for more details.
MUTEK.JP Pro Conference
Dates: November 20 (Thu) – 21 (Fri), 2025
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: Doors 11:00 / Start 11:30 / Close 17:30
Admission: Free (Advance Registration Required)
L'Effet Québec —an initiative of Xn Québec— in collaboration with MUTEK Montréal and MUTEK Japan is organizing a Québec delegation of studio producers, creators, broadcasters, distributors, and cultural venues dedicated to digital creativity to participate in MUTEK Japan 2025, marking the event's 10th anniversary. The delegation receives financial support from the SODEC and the Canada Media Fund, and is organized with the support of the Québec Government Office in Tokyo (DGQT).
Sessions
1. Québec Digital Creativity: Meet the Industry
To contextualize the Québec delegation, this session offers a fast-paced overview of a thriving local scene where artists, studios, presenters, distributors, and cultural venues collaborate at the forefront of digital creation. Meet the delegation through quick presentations and discover their projects, expertise, and partnership opportunities.
Dates: November 20 (Thu), 2025
Language: English
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: 11:30 AM–12:15 PM
Admission: Free (Advance Registration Required)
Moderators: Sandra Felteau, Advisor, Development and International Partnerships (Xn Québec), Alain Mongeau, Founder, General and Artistic Director (MUTEK Montréal)
Speakers:
Charlie Luo and Sora Andrews – AFK Break
Mikaël Frascadore – Agence Consors
Charlie Leroy and Sébastien Samyn – Après Minuit
James Benjamin – Breakglass Studios
Camilio Vides Pérez – Couzin Studio
Amélie Barrette and Laurence Wells – Independent artists
Coline Niess – Museum of Civilization
Sébastien Grenier-Cartier – Normal Studio
Daniel Boisclair – paysages studio
Myriam Achard – PHI
Rory Seydel – PHI Studio
Charles Stéphane Roy – Scintilla
Véronique Paradis – Society for Arts and Technology
2. Participatory Futures: Rethinking Technology Through Physical Experience
Technology shouldn’t pull us away from the world, it can bring us back to it.
This session explores how artists, studios, and cultural institutions are translating digital research and tools into embodied, site-aware experiences that encourage participation and connection. From spatial audio and interactive light to XR and responsive AI systems, speakers will show how they design for bodies in space, attuning audiences to each other and to their surroundings, whether in domes, galleries, public spaces, stadiums, or parks.
Panelists will share concrete methods: prototyping and co-creation with communities; designing for accessibility and multi-sensory engagement; measuring impact beyond spectacle; and building sustainable pipelines so public-facing works can live longer and travel better.
Dates: November 20 (Thu), 2025
Language: English
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: 12:30 PM–13:15 PM
Admission: Free (Advance Registration Required)
Moderator: Claudine Hubert, (MUTEK Montreal)
Speakers:
Normand Pierre Bilodeau (Producer and Head of the Tokyo Office at Moment Factory)
Daniel Boisclair (Co-Founder and Creative producer, paysages studio)
Mikaël Frascadore (Executive Producer, MUTEK’s Village Numérique)
Véronique Paradis (Chief Innovation Officer, Society for Arts and Technology)
3. What’s Next in Immersive? – Québec Innovation Showcase
As technology advances and perspectives shift, new forms of storytelling emerge, demanding a constant eye on what’s next.
This session convenes a Québec delegation at MUTEK.JP 2025 to highlight the newest innovations in immersive storytelling through four fast-paced project presentations.
Bringing together artists, studios, and cultural institutions, the lineup shows how rapidly evolving technologies, methodologies, and audiences are pushing beyond traditional cultural models, opening new paths for how we tell and experience stories.
Dates: November 21 (Fri), 2025
Language: English
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: 12:30 PM–13:15 PM
Admission: Free (Advance Registration Required)
Moderator: Sarah Mackenzie (Director of MUTEK Forum & Creative Development, MUTEK)
Speakers:
Charlie Leroy (Co-Founder and Director of Technology, Après Minuit) and Sébastien Samyn (Co-Founder and Creative Director, Après Minuit)
Sébastien Grenier Cartier (Partner and CEO, Normal Studio)
Myriam Achard (Chief, New Media Partnerships and PR, PHI)
Charles Stéphane Roy (CEO and Co-Founder, Scintilla)
Delegation Members
PHI
Official website
Normal Studio
While they grow, one thing remains unchanged: their deep passion for supporting and collaborating closely with clients on cutting edge projects.
Official website
Après Minuit
Their creations, often presented in public spaces, at festivals, or as part of temporary installations, invite the public to explore new visual and sensory worlds.
Official website
paysages studio
Scintilla
Société des arts technologiques (SAT)
It is recognized internationally for its active, leading role in developing technologies for immersive creation, mixed realities and telepresence.
The Society for Arts and Technology is a place of collective learning that holds the promise of exploring technology to infuse it with more meaning, magic and humanity.
Official Website
Musée de la Civilisation
From its first exhibitions to the development of the Musée national de l'histoire du Québec (National Museum of Quebec History) and the establishment of optimal conservation conditions at the Centre national de conservation et d'études des collections (National Conservation and Collection Studies Center), the multidisciplinary teams at the Musée de la civilisation continue to contribute to the renewal and refinement of museological practice.
Official Website
Couzin Studio
Official Website
Agence Consors
Their expertise in managing international projects has enabled them to build an active distribution network spanning more than 30 countries across the Americas, Europe, and Asia.
Their strength lies in combining deep artistic insight with a strategic vision rooted in cultural innovation.
Official Website
AFK Break
Guided by their tagline “life scrolls too quickly, we all need to pause,” the project explores rest, reflection, and play within digital culture. It offers audiences a space to slow down, breathe, and reconnect amid the constant pace of modern life.
Breakglass Studio
Official Website
Laurence Wells & Amélie Barrette
Barrette specializes in documentary, with their first short film, Fermé Définitivement, selected for Radio-Canada’s Soirée de la relève at RIDM 2018. Wells, with several successful independent projects, has recently specialized in XR, with their latest production, Bodies of Water, selected for Venice Immersive 2024.
Together, they first collaborated on the short documentary Le Château endormi (currently in distribution) before launching a creative partnership on simUlator, which began in April 2024. The duo was part of the Québec delegation at MUTEK Mexico 2024 and is preparing to present the prototype to a Quebec audience thanks to a selection at the Village Numérique Lab 2025.