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L’Effet Québec

Québec’s leading digital creativity ecosystem comes to MUTEK.JP 2025 with an official delegation. Come and meet them!
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Québec’s visionary digital-creativity ecosystem gave rise to the very first edition of MUTEK Montréal in 2000, and it’s only grown bolder since. As global leaders in multiple sectors within the field of digital creativity, including interactive installations, virtual, augmented and mixed reality, immersive films and exhibitions, architectural mapping, and AI entertainment, Québec-based companies, creators, and artists are renowned for their creativity, innovation, storytelling abilities, willingness to embrace risk, and agility.

L’Effet Québec is the Export Expertise Cluster that endows companies in Québec and elsewhere with shared and sustainable tools to facilitate discovery and networking among the industry’s various players, sectors of activity, and markets.

Québec Professional Delegation MUTEK.JP 2025

This year, L’Effet Québec—led by Xn Québec in collaboration with MUTEK Montréal, SODEC, the Canada Media Fund (CMF), the Québec Government Office in Tokyo, and MUTEK.JP—brings together a delegation of Québec studios, artists, and cultural institutions to celebrate the festival’s 10th anniversary edition.

Through three sessions at the MUTEK.JP Pro Conference, they will showcase the forefront of Québec’s digital creativity: concise talks and presentations where participants share their projects, expertise, and opportunities for international partnerships and co-creation.

Visit L’Effet Québec website here for more details.

MUTEK.JP Pro Conference

  • Dates: November 20 (Thu) – 21 (Fri), 2025

  • Venue: Hikarie Hall B, Shibuya Hikarie

  • Hours: Doors 11:00 / Start 11:30 / Close 17:30

  • Admission: Free (Advance Registration Required)

Day 1 Registration / Info

Day 2 Registration / Info

Sessions

1. Québec Digital Creativity: Meet the Industry

To contextualize the Québec delegation, this session offers a fast-paced overview of a thriving local scene where artists, studios, presenters, distributors, and cultural venues collaborate at the forefront of digital creation. Meet the delegation through quick presentations and discover their projects, expertise, and partnership opportunities.

Participants include: Agence Consors, paysages studio, Normal Studio, PHI Studio, Après Minuit, Scintilla, Laurence Wells, Amélie Barrette, Society for Arts and Technology (SAT), Museum of Civilization, Couzin Films, Breakglass Studio, AFK Break.

Dates: November 20 (Thu), 2025
Language: English
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: 11:30 AM–12:15 PM
Admission: Free (Advance Registration Required)

Moderators: Sandra Felteau, Advisor, Development and International Partnerships (Xn Québec), Alain Mongeau, Founder, General and Artistic Director (MUTEK Montréal)

Speakers:

  • Charlie Suo and Sora Andrews – AFK Break
  • Mikaël Frascadore – Agence Consors
  • Charlie Leroy and Sébastien Samyn – Après Minuit
  • James Benjamin – Breakglass Studios
  • Camilio Vides Pérez – Couzin Films
  • Amélie Barrette and Laurence Wells – Independent artists
  • Coline Niess – Museum of Civilization
  • Sébastien Grenier-Cartier – Normal Studio
  • Daniel Boisclair – paysages studio
  • Myriam Achard – PHI
  • Rory Seydel – PHI Studio
  • Charles Stéphane Roy – Scintilla
  • Véronique Paradis – Society for Arts and Technology

2. Participatory Futures: Rethinking Technology Through Physical Experience

Technology shouldn’t pull us away from the world, it can bring us back to it.

This session explores how artists, studios, and cultural institutions are translating digital research and tools into embodied, site-aware experiences that encourage participation and connection. From spatial audio and interactive light to XR and responsive AI systems, speakers will show how they design for bodies in space, attuning audiences to each other and to their surroundings, whether in domes, galleries, public spaces, stadiums, or parks.

Panelists will share concrete methods: prototyping and co-creation with communities; designing for accessibility and multi-sensory engagement; measuring impact beyond spectacle; and building sustainable pipelines so public-facing works can live longer and travel better.

Dates: November 20 (Thu), 2025
Language: English
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: 12:30 PM–13:15 PM
Admission: Free (Advance Registration Required)

Moderator: Claudine Hubert, (MUTEK Montreal)

Speakers:

  • Normand-Pierre Bilodeau (Producer and Head of the Tokyo Office at Moment Factory)
  • Daniel Boisclair (Co-Founder and Creative producer, paysages studio)
  • Mikael Frascadore (Executive Producer, MUTEK’s Village Numérique)
  • Véronique Paradis (Chief Innovation Officer, Society for Arts and Technology)

3. What’s Next in Immersive? – Québec Innovation Showcase

As technology advances and perspectives shift, new forms of storytelling emerge, demanding a constant eye on what’s next.

This session convenes a Québec delegation at MUTEK.JP 2025 to highlight the newest innovations in immersive storytelling through four fast-paced project presentations.

Bringing together artists, studios, and cultural institutions, the lineup shows how rapidly evolving technologies, methodologies, and audiences are pushing beyond traditional cultural models, opening new paths for how we tell and experience stories.

Dates: November 21 (Fri), 2025
Language: English
Venue: Hikarie Hall B, Shibuya Hikarie
Hours: 12:30 PM–13:15 PM
Admission: Free (Advance Registration Required)

Moderator: Sarah Mackenzie (Director of MUTEK Forum & Creative Development, MUTEK)

Speakers:

  • Charlie Leroy (Co-Founder and Director of Technology, Après Minuit) and Sébastien Samyn (Co-Founder and Creative Director, Après Minuit)
  • Sébastien Grenier Cartier (Partner and CEO, Normal Studio)
  • Myriam Achard (Chief, New Media Partnerships and PR, PHI)
  • Charles Stéphane Roy (CEO and Co-Founder, Scintilla)

Delegation Members

PHI

For over 20 years, PHI has been at the forefront of important transformations, at the intersection of art, technology and human nature, creating spaces for dialogue and exploration, enabling -us to connect with ourselves and others in an authentic and sustainable way.

Official website

Normal Studio

Recognized for integrating artistic flair with technological expertise, Normal's team has produced more than 300 multimedia experiences for artists and companies of all sizes.

While they grow, one thing remains unchanged: their deep passion for supporting and collaborating closely with clients on cutting edge projects.

Official website

Après Minuit

A digital creation studio specialized in immersive and interactive installations as well as the design of visual experiences. Après Minuit regularly collaborate with artists, institutions, and events to produce works that combine art and technology.

Their creations, often presented in public spaces, at festivals, or as part of temporary installations, invite the public to explore new visual and sensory worlds.

Official website

paysages studio

paysages studio creates immersive environments that restore balance and presence.

Official website

Scintilla

A Montreal-based studio specializing in film and XR content and technologies.

Official Website

Société des arts technologiques (SAT)

Founded in 1996, the Society for Arts and Technology [SAT] is a non-profit organization dedicated to digital culture. With its triple mission as a center for the arts, training and research, the SAT is a gathering space for diverse talent, curiosity, and knowledge.

It is recognized internationally for its active, leading role in developing technologies for immersive creation, mixed realities and telepresence.

The Society for Arts and Technology is a place of collective learning that holds the promise of exploring technology to infuse it with more meaning, magic and humanity.

Official Website

Musée de la Civilisation

Today, the Musée de la civilisation's expertise is consolidated, known, and recognized throughout the Canadian network and the international circuit of major museums. The creativity, know-how, and efficiency of its artisans are a trademark of the Museum.

From its first exhibitions to the development of the Musée national de l'histoire du Québec (National Museum of Quebec History) and the establishment of optimal conservation conditions at the Centre national de conservation et d'études des collections (National Conservation and Collection Studies Center), the multidisciplinary teams at the Musée de la civilisation continue to contribute to the renewal and refinement of museological practice.

Official Website

Couzin Studio

An independent production company based in Montreal, Couzin Studio is focused on film, television and interactive media, in fiction and documentary for all screens.

Official Website

Agence Consors

For over 25 years, Consors has supported digital creation and cultural projects around the world. As an artist representation and production agency, it specializes in digital art, new media and projects with immersive or technological dimensions.

Their expertise in managing international projects has enabled them to build an active distribution network spanning more than 30 countries across the Americas, Europe, and Asia.

Their strength lies in combining deep artistic insight with a strategic vision rooted in cultural innovation.


Official Website

AFK Break

Through live interactive visuals and sound, AFK Break (Away From Keyboard Break), features an audiovisual duo by Charlie (AV) and Sora (DJ). They create environments where sound and image react in real time, creating immersive performances.

Guided by their tagline “life scrolls too quickly, we all need to pause,” the project explores rest, reflection, and play within digital culture. It offers audiences a space to slow down, breathe, and reconnect amid the constant pace of modern life.

Breakglass Studio

An electrifying recording space nestled in the heart of Montreal's thriving music scene. State of the art and vintage equipment plus a team of talented engineers and producers; Breakglass is an ideal workspace or playground for artists looking to capture sound in innovative ways and make important records.


Official Website